How to Attract an Aligned Audience, Dream Collaborators, Massive Brands, and Make a Full-Time Income as a Creator ​

Join the 6-Week Creator Career Bootcamp and Make 2025 The Year You Build a Magnetic, Passion-Fueled, Profitable Creator Business

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A Passion-Filled Creator Career Can Change Your Life - Here’s How It Changed Mine 👇🏾

Hi, I’m Jo Franco.

In 2012, I published my first YouTube video.

I was an immigrant child, a college student with $70,000 in student loan debt, no financial support, and never considered a career on camera.

The odds were stacked against me. I was starting behind the starting line.

And yet…

I couldn’t shake the feeling that something bigger was out there for me, even if it meant taking a scary jump head-first into uncertainty.

So I decided to turn down my one full-time job offer and took a massive bet on myself.

There were no guarantees that I would be successful.

But damn, it sure as hell paid off.

Fast forward 10 years later, and my resume includes:

  • I grew two YouTube channels to over 1.3 subscribers.
  • I hosted two seasons of a Top 10 Netflix show, “The Most Amazing Vacation Rentals.”
  • I work with major household brands I love, like Visa, Starbucks, Adobe, Amazon, Amex, Pimsleur, Preply, and more.
  • I’m invited to fly around the world, giving keynote speeches, hosting huge events, and winning awards for my creative work.
  • And I founded JoClub, a live and online journaling company with international retreats, hundreds of members, and B2B partners.

The craziest part?

Every day, I work on and talk about things I truly love.

Every day, I get to help and inspire like-minded people who watch or read my content.

AND every day, I get paid for it.

I love what I do.

Turns out job satisfaction is still a thing :).

And if YOU decide to build a Creator Career yourself, you, too, can have a fulfilling, rewarding, impactful, and satisfying life.

And I want to help you do just that.

Here’s how.

The Counterintuitive Path to a Creator Career:
Building a Unique, Magnetic Brand

Over the past decade, I’ve invested over $100k and tens of thousands of hours diving deep into content creation, coaching, mentoring, business strategies, brand deals, personal branding, public speaking,… 

The whole “shebang.”

Here’s what I learned:

A creator business isn’t a traditional business.

Traditional businesses become successful by being “customer-centric“: identify an audience you want to serve, figure out that audience’s pain points, and fix them.

Creators, on the other hand, become successful by being “passion-centric”.

They thrive when they create content about what sets their soul on fire. 

Because when you talk about the things you truly love…

Your passion will naturally draw people in.

You become MAGNETIC.

And when you become really good at being magnetic:

  • Your audience will grow exponentially
  • More brands will want to work with you
  • Business opportunities will come your way
  • AND you’ll be helping tons of people in the process!

As a creator you’re a "spokesperson" for the topics you're passionate about. You give information, entertain, and spread awareness to showcase ideas, products, and services.

Big brands know this very well. 

They’re always looking for passionate, magnetic people and characters who connect with an audience to humanize their brands – and they pay big money for it.

👉🏽 Pimsleur is a “faceless” brand that offers language courses, but they ask me (and other creators) to connect with the audience to showcase their product.

👉🏽 Nike contracts athletes to endorse them, build hype, spread awareness, and sell its products.

👉🏽 Progressive paid Flo millions of dollars to sell their insurance.

In short: humans connect to other humans – especially to the passionate, authentic, magnetic ones.

And that’s the secret “success ingredient” for all creators: 

The more magnetic you become as a creator, the more successful you’ll be. And if you haven’t seen much success yet as a creator, chances are you aren’t very magnetic… yet.

Which raises the question:

Can you “engineer” charisma and magnetism?

I’m glad you asked.

The Secret Formula That Makes Anyone Magnetic and Charismatic on Command (YOU too)

Many people think you either “have charisma” or you don’t. 

This couldn’t be farther from the truth.

I, for one, used to be a shy and awkward girl who’d rather hide in the high school library than have lunch in the cafeteria.

It took me many years of trial and error to learn how to create my “cloak of confidence” that helped me communicate in an infectious, magnetic way that truly connected with others.

Now, millions of people have connected to me through my work on camera and in person. 

I’m not special though…

Everyone has their own “Magnet Mode” that can kickstart their Creator Career.

And there’s a simple process to finding it and bringing it out.

How to Build a Successful, Sustainable and Magnetic Creator Career - Magnet Mode

The Magnetism Formula

  • Step 1: Identify Topics that make you magnetic
  • Step 2: Hone your unique “Magnetic Way” to talk about those topics
  • Step 3: Create and Share Magnetic Content
  • Step 4: Attract an audience, collaborators, and brands (and potentially make your own products)
  • Step 5: Live your dream Creator Career & Life

If you do this consistently, your creator career will take off... in theory

In practice, many run into challenges while figuring out their Magnet Mode, like:

👉🏽 Identifying true passions

👉🏽 Finding an audience that cares

👉🏽 Understanding what makes you uniquely special

👉🏽 Finding the courage to share

👉🏽 Balancing posting with privacy

👉🏽 Choosing the right platforms

👉🏽 Creating compelling content

👉🏽 Getting paid by brands

👉🏽 Maintaining consistent income

 

These are valid concerns; I had the same ones and spent the past 10 years finding answers.

Over the years, many have asked me for a roadmap to build a creator career like mine. 

Some people even enrolled in the same business school I attended, thinking that a business degree would give them the answers.

(Spoiler alert: it doesn’t.)

So far, I always held off on posting about it publicly, because there’s a LOT that goes into this.

But lately, I’ve been enjoying working with private coaching clients and experimenting so much that I decided I wanted to help more people who want to become creators.

So I sat down, took a close look at the work I do with them and at everything I learned over the past 10 years, and turned it into a true “Creator Career Program”.

And now I’m finally ready to share it with YOU!

The Creator Career Bootcamp: A 6-Week Roadmap to Discover Your Magnet Mode and Build an Unique, Profitable, Fulfilling Creator Brand

The Creator Career Bootcamp is a 6-week program for ambitious creators who want to discover their Magnet Mode and use it to build a unique, profitable, fulfilling creator brand.

I’ve packed everything I’ve learned from my decade as a creator and turned it into an easy-to-follow “career blueprint”.

By the end of the bootcamp, you’ll have crafted your personalized creator career blueprint based on your passions and personality, knowing exactly:

👉🏽 What to talk about to attract audiences, collaborators, and brands

👉🏽 How to talk about it to fully share your passion

👉🏽 Where to talk about it for maximum impact

Is the Creator Career Bootcamp for You?

This is for those who want to build a creator career, not just posting for fun. With that being said, if you take this seriously, you can be a complete beginner or have already gained some traction in your creator journey.

0-10K subscribers

As a beginner, you'll gain confidence and clarity on your passions and talking points, and discover your unique magnetic style and platforms to post on to set you up for growth and monetization right from the start.

10-50K subscribers

You'll refocus your content strategy to align with your unique magnetic style, which will accelerate your growth and help attract brands to monetize your brand.

50K+ subscribers

Congratulations! If you're here you're already magnetic, even if you don't know your "how or what." Now it's time to clarify what exactly made you successful and double down on it so you can bring your audience and revenue to the next level.

What creators say about working with me...

“I had the incredible privilege of working with Jo Franco, and after just one call with her, I felt more inspired and motivated than ever before. Jo has a unique gift for helping you find your authentic voice. She not only guided me to discover the core message I want to share but also encouraged me to dive deep into understanding the audience I truly want to attract and serve.

Thanks to Jo’s insightful coaching, I walked away from our conversation with a clear, actionable plan to create content for an entire year. Her ability to bring clarity and spark creativity is unmatched. I can’t recommend her services enough – if you’re looking to make real progress and connect deeply with your audience, Jo is the coach you need!”

Nate Katsuki (@natekatsuki)

Coaching Client 2024

Here’s how the program works:

The Creator Career Bootcamp is a 6-Week Live Cohort Program.

This program is hands-on.

Every week, I expect you to show up for a live masterclass hosted by me where we focus on one aspect of your Creator Career as a group.

(The classes take place on Fridays at 12 – 1:30 pm EST starting on Jan 10th until Feb 14th for 6 weeks. If you ever miss a session, you’ll get the recording afterward.)

The calls will be interactive, and you’ll get to know your fellow magnetic creators. They will become your accountability partners throughout the process.

After each call, you’ll receive a “Magnetic Mission” for the week. 

Your homework will bring the learning to life so that there’s application to the theory.

And documentation is one of the most powerful content creation hacks, so I’ll ask you to document your entire process from day one and use it as a way to grow your audience.

An in-depth look at the curriculum 👇🏾

Wave 1: Self-Awareness - Crafting Your Unique Magnet Mode

Module 1: Identify Your Magnetic Message

You can only be magnetic if you talk about topics you’re passionate about. In Module 1, you identify and select the topics you’re going to focus on in your creator brand.

We’ll use a variety of tools and exercises to help you discover which topics truly light you up (and have the highest potential to attract an engaged audience).

By the end of this stage, you’ll gain clarity on what you should be talking about in your content, so you never feel confused anymore about what to share and what not.

Module 2: Discover Your Unique Magnetic Archetype

Once you know what you LOVE talking about, it’s time to figure out HOW to talk about it in the most magnetic way possible.

We’ll use journal prompts, surveys, and “field work” to discover your unique “Magnetic Archetype“: the content creation style that makes you feel the most alive AND that is the most impactful and magnetic to others.

By the end of this Module, you’ll understand which delivery style to use for your Magnetic Message, so you can start honing it and bringing it out in every piece of content you create.

Module 3: Attract and Repel: Finding your Audience, Collaborators, and Brands

Being truly magnetic implies you’ll attract some people and repel others.

Every successful creator knows this dynamic. The truly great ones learn to use it to their advantage.

In this stage, you’re going to figure out who you want in your magnetic field… and who you’d rather want to stay away.

By the end of this Module, you’ll have an idea of your ideal audience and on which platforms to find them, so you can focus your content creation efforts for maximum growth.

Wave 2: Content Creation - Activating Your Magnetic Field

Module 4: Engineer your “Magnets”

Once you understand what makes you magnetic (and to whom), it’s time to build a process to create magnetic pieces of content (let’s call them “Magnets“)  in a simple, exciting, replicable way.

By the end of this Module, you will have a plan for systematized content buckets, content formats, and an understanding of what content you can sustainably create to attract your tribe. 

This will help you create content consistently and efficiently, eliminating any confusion and indecision when it’s time to create content.

Module 5: Expand your Magnetic Field (Create Your Content)

Module 5 is the meat of the Bootcamp: this is where you’re producing and sharing actual content (“Magnets“) in your new “Magnetic” style.

By the end of this stage, you’ll have produced, gotten feedback, and published at least one “Magnet” – the first of many!

Module 6: Putting It All Together: Your 12-Month Creator Career Blueprint

Now you’ve built the foundations of your Creator Career, it’s time to execute so your Magnetic Field can grow and you can attract an audience, collaborators, and brands.

As we approach the end of the Bootcamp, we’ll start looking at the future of your Creator Career.

By the end of this Module, you’ll have drafted a plan for your 12 months as a Magnetic Creator with your cohort. 

My team and I will give you feedback and help you design your content and business strategy without losing sight of your lifestyle values and dreams.

Bonuses

There are some topics I can’t cover in the live sessions but that people keep asking me about – so I decided to make some bonus content.

WhatsApp Group for Direct Communication With Me And The Other Creators

You’ll be invited into a cohort WhatsApp group to get live support and guidance from me and my team, and connect (maybe even collaborate) with the other creators in your cohort.

This is great place to find likeminded people, share struggles and victories, and grow together.

On-Camera Confidence Masterclass

A big part of being "Magnetic" as a Creator is understanding your relationship with the camera.

I've spent years learning techniques for being on camera, both for my own YouTube videos and also (especially) while working with a professional production crew while filming my Netflix show.

In this masterclass, I'll share my best tips with you to make you come alive in front of a camera, even if you feel camera-shy (or if you're shy in "real life").

Set Design & Wardrobe Masterclass

As a Creator, your set design, wardrobe, and the colors you use say a lot about you and your brand.

In this masterclass, I'll show you all the little tricks I've learned to create a unique, recognizable "personal brand" that truly stands out.

[SOLD OUT] Fast-Action Bonus For the First 20 Participants: 1-Year All-Access Pass to JoClub & JoClub Fluent ($365 value)

At JoClub, my journaling company we have created a safe space for you to digest your thoughts and feelings, take positive and aligned actions, and script your dream life through the practice of journaling.

To reward fast action-takers, I'm giving out 1-Year All-Access Passes to my journaling club, JoClub, to the first 20 creators to enroll.

NEW BONUS: Magnetic Monetization Masterclass

Pitching, brand deals, and monetization are what people ask me about the MOST.

That’s why I decided to create a bonus Masterclass on the art of pitching and monetization available only for the cohort creators in the Creator Career Bootcamp.
In this live masterclass, I’m going to cover:

- How to strategically find partners and brands to pitch
- How to research and pitch from a place of magnetism
-How to send cold emails/cold calls and get feedback
- And I’ll give you my secret pitch process that’s turned one-time brand deals into multi-year campaigns.

In short 👇

I can’t promise you’ll be a 7-figure creator in 6 short weeks – in fact, if anyone promises you that, you should run for the hills.

But I DO know that if you show up and do the work to develop your own “Magnet Mode” AND you stay consistent with your content creation, you can build a brand and a career that is beyond your wildest dreams.

It happened to me.

It happened to many of my friends.

And I’ve seen it happen to my coaching clients, too.

Find your Magnet Mode, and everything else will fall into place.

But if you don’t get your basics right, you’ll keep treading water forever and wonder why you’re not getting any traction.

That’s why this Bootcamp is the perfect starting point for any Creator who’s ready to turn their passion into a career.

Enroll now

What creators say about working with me...

“When it was time to bring together a couple hundred of my most engaged, passionate, committed customers in one place for the first ever Second Brain Summit in LA, I knew I needed someone who could match their energy and bring them into connection and community with each other. While also being excited, energetic, thoughtful, and strategic of course. The first person I thought of was Jo Franco, and her ability to magnetically attract the right attitude and mindset from everyone present, including me and my team, 100% made the difference in an event that everyone described as life-changing. She knows how to work magic!”

Tiago Forte

Founder of Forte Labs

A Once-In-A-Lifetime Opportunity...

This is the first time ever I’m doing a “creator program” in this format. 

The benefit for you is that I’ll do it all live, cohort-style, and you get to co-create the program with me.

You get to talk to me and ask me questions so I can adapt the weekly content in case you and other students feel like you need some extra help or attention on certain subjects.

And while my 1-on-1 clients pay up to $13,000 to work with me, I wanted this group program to be more accessible. 

That’s why you can enroll in this very first Creator Career Bootcamp for just $997 (there’s a limited number of VIP spots available too – see below for more info).

Important: For this first cohort, I decided to cap the number of participants to 50. That way, I can make sure I can give all participants a high-quality, personalized experience. 

Enrollment closes on January 9th, 11.59 p.m. EST, but if the 50 spots are filled before that date, we may close enrollment early.

So when you’re ready to join me and make 2025 the year your Creator Career takes off…

Just pick your plan below, fill out your details in the order form, and you’ll have instant access to the course platform where you’ll find all onboarding information and a link to join the WhatsApp Group.

Creator Career Bootcamp

Only 3 spots available!

$997

✔️ 6 Modules

✔️ Weekly live sessions

✔️ Worksheets, Checklists, Lesson Notes

✔️ Submit your Magnetic Missions and get feedback from the community

✔️ Bonus: WhatsApp Group for direct communication with me and the other creators

✔️ Bonus: On-Camera Confidence Masterclass

✔️ Bonus: Set Design & Wardrobe Masterclass

✔️ NEW Bonus: Magnetic Monetization Masterclass 

✔️ [SOLD OUT] Fast-Action Bonus:  1-Year All-Access Pass to JoClub & JoClub Fluent (only 20 available)

Enrollment closed!
Enrollment closed!

Creator Career Bootcamp (VIP)

Only 2 available!

$4997

✔️ 6 Modules

✔️ Weekly live sessions

✔️ Worksheets, Checklists, Lesson Notes

✔️ Submit your Magnetic Missions and get feedback from the community

✔️ Bonus: WhatsApp Group for direct communication with me and the other creators

✔️ Bonus: On-Camera Confidence Masterclass

✔️ Bonus: Set Design & Wardrobe Masterclass

✔️ Bonus: 1-Year All-Access Pass to JoClub & JoClub Fluent 

✔️ NEW Bonus: Magnetic Monetization Masterclass

✔️ VIP: 60-minute 1-on-1 Strategy Session with Jo to dial in your Creator Career Blueprint (redeemable within 60 days of purchasing)

✔️ VIP: Weekly personalized feedback on your Magnetic Missions from Jo & her team through video responses

✔️ VIP: Direct access to ask questions specifically related to your journey and content

Enrollment closed!

Enrollment closes in:

Act fast: Enrollment for this Cohort Closes on January 9th
(or when the 50 spots are filled)

The enrollment window is short: I’m closing enrollment on January 9th, so we can start the first week of the program on January 10th with our kick-off Masterclass.

Important: If the 50 spots are filled before the enrollment deadline, we may close enrollment early. (Last update: we have 3 spots left.)  

Also, this is a pilot program and I don’t know yet if I’ll ever run it again, and if so, it’ll never make history like this first cohort.

Enroll now

14-day money-Back Guarantee

Again, I can’t promise you’ll be a 7-figure creator in 6 short weeks – if anyone promises you that, you should run for the hills.

But I DO know that if you show up and do the work to develop your own magnet mode AND you stay consistent with your content creation, you can build a brand and a career that is beyond your wildest dreams. I’ve seen it for myself, many collaborators, and coaching clients.

Either way, I want this to be a risk-free decision for you.

So join the Bootcamp, check out your onboarding materials, and join our first call.

And if you truly feel this is not for you, just reach out to my team within 14 days and we’ll get you a full refund.

Enroll now

What other creators say about working with me...

I came into the JoClub Career and Calling retreat with a mission, and came out with much more than I could’ve asked for. This retreat was an investment in myself and business, and I would do it again without hesitation. Being part of the first business retreat was such an honor, and I’m extremely grateful for the bonds and memories that we created. I came in having a general idea of what I wanted my business to be, but my 5 new co-conspirators and 2 mentors were the missing pieces! I already had magic inside of me, but this retreat gave me the blueprint that my business needed and the validation that my inner child needed. If you want to work on yourself and your dreams, the Career and Calling retreat is for you.

Vicki Reyes

Career & Calling Retreater 2024
Enroll now

One last thing

Little Jo would have never believed that she’d be living an international life, making a giant amount of money, surrounded by inspiring people while helping others.

I didn’t believe I was special or had any talents, but with hard work and learning how to activate my Magnet Mode, the impossible started to happen.

You can do this. I’m cheering you on and I'm ready to give you shortcuts I wish I had sooner.

Enroll now

Frequently Asked Questions

When will the live calls happen?

The live calls are scheduled for Fridays at 12 – 1:30 pm EST starting on Jan 10th until Feb 14th for 6 weeks.

If you ever miss a session, you’ll get the recording afterward and can engage in the WhatsApp group.

Will calls be recorded?

Yes, all calls will be recorded and published on our course platform. We’ll also make some lesson notes, cheat sheets, and Magnetic Missions (homework) available, so it’s no problem if you miss a call!

Is there a money-back guarantee?

Yes! I want this to be a risk-free decision for you.

So join the Bootcamp, check out your onboarding materials, and join our first call.

And if you truly feel this is not for you, just reach out to my team within 14 days and we’ll get you a full refund.

What if I have to drop out?

We offer a 14-day money-back guarantee, so within that time after enrollment, you can send us an email and we’ll provide a full refund.

If the 14-day refund window is over, please send us an email at creator@joclub.world and we’ll see if there’s anything we can do for you (like deferring to a future cohort).

How do I know if this is right for me?

Check this part of the sales page! 

If you’re still unsure after going through the sales page, send me an email at creator@joclub.world and we can take a look at your personal situation. 

I’ve never created content; will this work for me?

Yes, this program will work both for beginners and creators who have already started creating. 

Check this part of the sales page for more info on what to expect.

If you’re still unsure after going through the sales page, send me an email at creator@joclub.world and we can take a look at your personal situation. 

I already have an audience - how will this help me?

Check this part of the sales page for more info on what to expect – basically, this will help you home in on what makes you truly magnetic, which will supercharge your growth and attract brands and monetization opportunities.

If you’re still unsure after going through the sales page, send me an email at creator@joclub.world and we can take a look at your personal situation. 

How do I know I have what it takes to be a creator?

Anyone with (some of) the following traits can become “magnetic”:

  • Ambition. People who want to make a career out of this (part-time or full-time), not just “posting for fun”
  • Self-Starting
  • Perseverance
  • Patience. If you’re looking for shortcuts, this is not for you. Magnetism is a life-long skill you’re honing, but when you do, the reward is larger than you can imaging
  • Creativity
  • Experiment and “put yourself out there” – if you won’t participate in the experiments and are willing to “show up online”, this won’t work.

But guess what: all of these traits can be trained in itself, too – and that’s exactly what we’re going to do in this Bootcamp!

Can I get an invoice and/or declare this as a business expense?

On the checkout page, you can add your business details (if applicable) and after enrollment, you’ll get a full invoice in your email.

Depending on your employer’s policies, you may be able to use education credit/budget for this program  – if you need an official letter for your boss or so, send us an email at creator@joclub.world and Jo will write you one!

I still have questions; who do I contact?

Send an email to creator@joclub.world, and our team will get back to you within 24 hours!

If you have more questions, send an email to creator@joclub.world, and our team will respond within 24 – 48 hours.

Enroll now

Earnings Disclaimer

The Creator Career Bootcamp is designed to help you define your unique magnetic message and enhance your skills, but we cannot guarantee any specific financial outcomes. Testimonials and examples on this page represent individual experiences and may not be typical. Your success depends on various factors, including your commitment, skills, and market conditions. We encourage you to approach the program with an open mind focused on personal growth. For questions, please contact us at creator@joclub.world.

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