January 9 – February 20, 2026

Stop Drifting. Start Designing.

Create Your Own Curriculum for the Person You're Becoming

The Self-Made Year is a 6-week intensive LIVE cohort led by Jo Franco where you architect your personal transformation for 2026. Design a 12-month learning roadmap that turns who you are into who you want to become.

Enroll now!

This is not your average “goal setting” program. 

This is identity based lifestyle-design, because you’re one of a kind baby.

Does This Sound Familiar? 👇🏾

📅

You start every year with big plans that fizzle out by February.

You set ambitious goals, buy the planners, make the vision boards, but by Valentine's Day, you're back to your old patterns. You don't know why you can't follow through or how to actually make meaningful changes.

📚

You consume endless content but never apply what you learn.

You've taken courses, read books, listened to podcasts, and your brain is full of ideas but your life looks the same. You don't know how to turn knowledge into actual implementation.

✍️

You start projects but never finish them.

Your phone is full of half-written drafts, abandoned ideas, and projects that lost momentum. You don't know how to build something from start to finish or prove to yourself that you can actually complete what you start.

🧠

You're tired of generic advice that doesn't fit your brain.

Every productivity system feels like it was made for someone else. One-size-fits-all solutions don't work for you. But you don't know how to design a personalized approach that matches how you actually think and work.

💎

You feel like you're wasting your potential.

You know you're capable of more, but you can't figure out what "more" looks like for you. You see others growing and evolving while you feel stuck in the same version of yourself.

🧭

You don't know who you're becoming or where you're headed.

You're drifting through life reacting to what comes at you. You have vague desires but no clear direction. You don't know how to design a meaningful path forward instead of just surviving.

If any of these resonate with you, you’re not alone.

And more importantly, it’s not your fault.

School taught you to follow someone else’s curriculum, not design your own.

And most likely, no one ever taught you how to architect your own transformation. 

But what if you could?

What School Never Taught You:
How to Design Your Own Becoming

Hi, I’m Jo Franco.

And I’m going to let you in on a secret that changed my life:

The most powerful education isn’t the one they give you. It’s the one you design for yourself.

In 2023, I enrolled in the Raindance MA in Filmmaking, and I learned quickly that this wasn’t your typical master’s program.

Instead of following a rigid curriculum designed by professors who didn’t know me, I got to design my own learning path.

It’s called a “negotiated Master’s” degree.

I worked backwards from choosing my “True North,” then breaking it up into chunks. Like what artifacts I would create, books I would read, skills I needed to learn, and I even developed a system to measure my growth while implementing feedback.

I was in nerd heaven. This was like entrepreneurship, but creative, and was customized by me, for me.

The program gave me a framework, mentorship, and accountability, but I was the architect of my own transformation.

And it worked.

I graduated as the top student in my class, not because I was the most talented, but because I was learning in a way that was designed for my brain, my goals, and my identity.

That experience taught me something profound:

When you design your own curriculum, you don’t just learn faster, you transform into who you want to become.

You’re not just consuming information. You’re consciously architecting the lifestyle you want to live.

This process was too good to hoard, and definitely too enriching to stop after a degree.

So I had a crazy idea…

What if we created our own curriculum for a Self Made Year?

The Problem with Traditional Goal-Setting
(And Why It Keeps Failing You)

Here’s what happens every January:

You set goals. You make plans. You promise yourself “this year will be different.”

And then… nothing changes.

Or everything changes, but things that are out of your control.

You’re left at square one the next January. And it’s infuriating.

Why?

Because traditional goal setting focuses on outcomes, not identity.

You want to “launch a business” or “get healthy” or “learn a language,” but you never design the learning system that actually transforms you into the person who does those things naturally.

Traditional goal-setting is like trying to build a house without blueprints.

You have a vague idea of what you want, but no clear plan for how to get there, no understanding of what skills you need to develop, mentors to get, and no system for measuring your evolution.

Your "Self-Made Year" is different.

Instead of setting goals and hoping you’ll achieve them, you’ll design a personal curriculum, a 12-month learning roadmap that transforms your identity, builds real skills, and creates tangible evidence of your growth.

This isn’t about productivity hacks or motivation.

This is long-lasting identity architecture.

Here’s how the program works:

The Self-Made Year is a 6-Week Live Cohort Program led by Jo Franco.

Self-Made Year is a live, cohort-based program where you’ll create a personalized 12-month learning curriculum for 2026.

Over 6 weeks, you’ll:

✅ Audit your 2025 to extract patterns and lessons about who you’ve been

✅ Design your North Star identity statement and define who you’re becoming in 2026

✅ Create a 12-month learning roadmap with monthly themes that build toward your transformation

✅ Choose and launch your first identity project, to track tangible proof of your evolution

✅ Build systems that guarantee you’ll keep growing all year long

✅ Complete your first project and craft your transformation story

By the end of this program, you won’t just have a plan.

You’ll have a personal curriculum designed specifically for your brain, your goals, values, and your ideal lifestyle. Plus proof that you can actually execute it.

Enroll now

How It Works: 6 Modules, 6 Missions

Self-Made Year runs for 6 weeks starting January 9th, 2026.

Each week, you’ll attend a live masterclass (recorded if you can’t make it) and complete a “mission” that moves you forward on your transformation journey.

You can’t skip ahead. You must complete each mission to unlock the next one.

This isn’t about consuming content – it’s about taking action.

An in-depth look at the curriculum 👇🏾

Wave 1: Script Your Becoming

🔍 Module 1: Identity Archaeology (Jan 9-15)

Most people enter a new year without understanding who they’ve been, so they can’t design who they’re becoming.

In Module 1, you’ll conduct a deep audit of 2025, not through the lens of productivity or achievements, but through the lens of identity development.

We’ll use reflection exercises, pattern recognition tools, and guided journaling to help you extract the hidden lessons from your year: the identity shifts you experienced, the skills you accidentally developed, and the patterns that kept showing up.

 

By the end of this module, you’ll have complete clarity on who you’ve been, what you want to leave behind, and the foundation of who you’re becoming so you can design your 2026 curriculum from a place of self-knowledge, not fantasy.

💡 Module 2: Blueprint For Becoming (Jan 16-22)

Once you understand who you’ve been, it’s time to define who you’re becoming.

In Module 2, you’ll craft your North Star identity, or a clear, compelling statement of the person you’re evolving into in 2026.

We’ll use identity design frameworks, future-self visualization exercises, and values clarification tools to help you articulate who you want to become (not just what you want to achieve).

You’ll also be assigned to your small group identity track (Creative, Business, Health & Wellness, or Global Citizen) based on your North Star, and join a community of people on similar transformation paths.

 

By the end of this module, you’ll have a crystal-clear vision of your 2026 identity and the track that will guide your transformation so you know exactly who you’re becoming and can start designing the learning path to get there.

📝 Module 3: Design Your Learning System (Jan 23-29)

You know who you’re becoming. Now it’s time to design the curriculum that will get you there.

In Module 3, you’ll create your personal 12-month learning roadmap, breaking down your year into quarterly themes, selecting the books you’ll read, the skills you’ll develop, and the experiences you’ll pursue.

We’ll cover learning modalities (how YOUR brain actually learns), habit formation principles, and resource curation to help you build a sustainable learning system tailored to your identity and goals.

You’ll map out your full year with monthly themes and quarterly milestones, then dive deep into Q1 planning (specific books, skills to practice, and your first identity-proving project).

 

By the end of this module, you’ll have your complete 2026 personal curriculum with quarterly breakdowns, curated learning resources, and your first 3-week project selected, so you enter Wave 2 with a clear learning path, not just vague intentions.

Wave 2: Live Your Evolution

📈 Module 4: Launch Your Evolution (Jan 30-Feb 5)

Module 4 is where theory meets reality. This is where you stop planning and start building.

In this module, you’ll launch your first growth project and begin creating tangible proof of your transformation.

We’ll cover the psychology of starting (fear, resistance, perfectionism), implementation systems, and documentation strategies to help you push through the hardest part: taking the first step when everything feels unfinished.

You’ll also implement your learning systems and begin documenting your transformation journey, because the process of becoming is just as important as the outcome.

 

By the end of this module, you’ll have launched your project and overcome the mental barrier that stops most people from ever starting, so you can build momentum instead of staying stuck in planning mode.

📈 Module 5: The Feedback Loop (Feb 6-12)

Building something is one thing. Learning from it is another.

Module 5 is where you master the art of meaningful reflection and implantation of feedback. This is the skill that separates people who grow from people who just stay busy.

We’ll use journaling frameworks, progress assessment tools, and storytelling techniques to help you extract insights from your experience, adjust your approach, and document your evolution.

This is where you learn to turn experience into wisdom, action into learning, and projects into transformation.

 

By the end of this module, you’ll have a personal reflection system that guarantees continuous growth, so you’re not just completing projects, you’re actually evolving as a person.

🏆 Module 6: Your Origin Story (Feb 13-20)

Module 6 is the culmination of everything you’ve built. This is where you complete your first identity project and craft the narrative of your transformation.

In this final module, you’ll finish your growth project and create a portfolio piece that demonstrates your evolution, and write your “origin story,” or the compelling narrative of who you were, who you’re becoming, and how this project proves you are well on track.

You’ll also design your rest of the year, so you leave the cohort with momentum, not just completion.

 

By the end of this module, you’ll have tangible proof of your transformation, a powerful story to tell, and a clear path forward for the rest of 2026, so you can continue designing your becoming long after the cohort ends.

By the End of "Self-Made Year," You'll Have:

📋 A Complete 2025 Identity Audit — Deep understanding of who you’ve been

🎯 Your Personal North Star — Clear identity statement for who you’re becoming

🗺️ A 12-Month Learning Curriculum — Month-by-month roadmap for your transformation

✅ One Completed Growth Project — Tangible proof you can execute your vision

🔄 A Personal Operating System — Reflection and growth systems that last

📖 Your Origin Story — A compelling narrative of your transformation

👥 A Community of Architects — Connections with others designing their paths

Enroll now

Your Self-Made Year Schedule

Fridays at 12:00 PM EST

📅 Weekly Masterclasses with Jo Franco

Every Friday, Jo delivers a live masterclass covering the core curriculum for that week’s module.

These 60-90 minute workshops dive deep into identity design, curriculum building, learning systems, and transformation strategies.

📅 Workshop Dates:
– January 9, 2026
– January 16, 2026
– January 23, 2026
– January 30, 2026
– February 6, 2026
– February 20, 2026

Included in all tiers

Sundays at 12:00 PM EST

🤝 Weekly Co-Working Sessions

Join fellow participants for accountability-focused co-working sessions.

Work on your missions, get real-time support, and stay connected with your cohort as you build your curriculum and complete your projects.

📅 Co-Working Dates:
– January 11, 2026
– January 18, 2026
– January 25, 2026
– February 2, 2026
– February 15, 2026
– February 8, 2026

Included in Support & VIP tiers only

Dates & Times TBA

🎤 Guest Workshops

Throughout the cohort, we’ll bring in expert guests to enhance your learning journey. Topics and speakers will be announced to enrolled participants.

Included in all tiers

Quarterly

🔄 Reflect & Reset: Your Quarterly Evolution Check-In

After the 6-week cohort ends, you’ll join Jo for quarterly check-in sessions throughout 2026 to review your progress, adjust your curriculum, and design your next quarter.

📅 Session Dates:
– March 29, 2026 at 12:00 PM EST
– June 28, 2026 at 12:00 PM EST
– September 27, 2026 at 12:00 PM EST

These sessions ensure you stay accountable to your Self-Made Year throughout all of 2026, not just the first 6 weeks.

Included in Support & VIP tiers only

Can’t make the live sessions & workshops? We got you! Every session is recorded and available in our portal within 24 hours for up to a year after the program.

Enroll now

What You Get Inside the Self-Made Year

Cohort starts January 9th, 2026 and ends on February 20, 2026.

To keep this experience meaningful and high touch, we only have space for 100 students and 5 VIPs.

Sales close on January 8th or when we hit the cohort max.

Starter

Perfect for self-directed learners who want the core system

$299

(or pay in 2 installments)

✅ 6 Weekly Live Masterclasses

✅ Guest Workshops

✅ Complete 6-Module Curriculum

✅ Templates & Resources

✅ Community WhatsApp Group

✅ Track-Specific Guidance

✅ 1 Year Access to Materials

❌ 3 Quarterly “Reflect & Reset” Sessions

❌ Weekly Co-Working Spaces

❌ 21-Day Self-Awareness Challenge

❌ Private VIP WhatsApp Community with Jo & her team

❌ 60-Minute 1:1 Strategy Session with Jo Franco

Enroll now
Or Pay in 2 Installments of $169 (total cost: $338)

Growth

For those who want accountability and ongoing guidance

$499

(or pay in 2 installments)

✅ 6 Weekly Live Masterclasses

✅ Guest Workshops

✅ Complete 6-Module Curriculum

✅ Templates & Resources

✅ Community WhatsApp Group

✅ Track-Specific Guidance

✅  1 Year Access to Materials

✅ 3 Quarterly “Reflect & Reset” Sessions

✅ Weekly Co-Working Spaces

✅ 21-Day Self-Awareness Challenge

❌ Private VIP WhatsApp Community with Jo & her team

❌ 60-Minute 1:1 Strategy Session with Jo Franco

Enroll now
Or Pay in 2 Installments of $269 (total cost: $538)

VIP

For those who want direct access and personalized guidance

$999

✅ 6 Weekly Live Masterclasses

✅ Guest Workshops

✅ Complete 6-Module Curriculum

✅ Templates & Resources

✅ Community WhatsApp Group

✅ Track-Specific Guidance

✅  1 Year Access to Materials

✅ 3 Quarterly “Reflect & Reset” Sessions

✅ Weekly Co-Working Spaces

✅ 21-Day Self-Awareness Challenge

✅ Private VIP WhatsApp Community with Jo & her team

✅ 60-Minute 1:1 Strategy Meeting with Jo Franco

Enroll now

Only 5 available!

📌 Important: This is a Pre-Sale for the January 2026 Cohort

When you enroll today, you’re locking in your spot for Self-Made Year starting January 9th, 2026.

You’ll get immediate access to the course platform. On December 19th, you’ll receive your invitation to join the WhatsApp community and connect with your cohort before we officially begin.

This gives you time to prepare mentally and emotionally for the transformation work ahead.

🎁 LIMITED TIME BONUS: Enroll by December 1st and Get 1 Month of JoClub All-Access​

When you enroll in Self-Made Year, you’ll get free access to the last month of JoClub ever, our guided journaling community that’s closing its doors on December 31st, 2025.

This is your chance to experience the journaling practice that has helped hundreds of members build self-awareness, process their emotions, and design their dream lives.

Inside JoClub’s final month, you’ll get:
👉🏽  10 Live Journaling Sessions
👉🏽  Weekly Mid-Week Live Journaling Sessions
👉🏽  Daily guided journaling prompts
👉🏽  A supportive community of reflective thinkers

JoClub has been the foundation of Jo’s work for years, and this is your last opportunity to be part of this transformative community before it closes forever.

Value: $79 Yours free when you enroll by December 1st (11:59 PM EST)

Limited Time Bonus Expires In:

  • 00Days
  • 00Hours
  • 00Minutes
Enroll Now & Join JoClub's Final Month

What creators say about working with me...

“When it was time to bring together a couple hundred of my most engaged, passionate, committed customers in one place for the first ever Second Brain Summit in LA, I knew I needed someone who could match their energy and bring them into connection and community with each other. While also being excited, energetic, thoughtful, and strategic of course. The first person I thought of was Jo Franco, and her ability to magnetically attract the right attitude and mindset from everyone present, including me and my team, 100% made the difference in an event that everyone described as life-changing. She knows how to work magic!”

Tiago Forte

Founder of Forte Labs

Is Self-Made Year For You?

This Is Perfect For You If:

✅ You’re tired of starting strong in January and losing momentum by February

✅ You consume tons of content but struggle to apply what you learn

✅ You want to design a personalized learning path, not follow generic advice

✅ You’re ready to complete something from start to finish

✅ You want to consciously design who you’re becoming, not drift through the year

✅ You’re willing to do the work (this requires reflection, planning, and action)

✅ You want a community of like-minded people on the same journey

This Is NOT For You If:

❌ You’re looking for quick fixes or motivation without action

❌ You just want to consume content without implementing

❌ You’re not willing to invest 2-3 hours per week for 6 weeks

❌ You expect results without doing the missions

❌ You’re resistant to self-reflection and personal growth work

❌ You’re looking for someone to tell you exactly what to do (we give you frameworks, but YOU design your path)

Enroll now

What other creators say about working with me...

I came into the JoClub Career and Calling retreat with a mission, and came out with much more than I could’ve asked for. This retreat was an investment in myself and business, and I would do it again without hesitation. Being part of the first business retreat was such an honor, and I’m extremely grateful for the bonds and memories that we created. I came in having a general idea of what I wanted my business to be, but my 5 new co-conspirators and 2 mentors were the missing pieces! I already had magic inside of me, but this retreat gave me the blueprint that my business needed and the validation that my inner child needed. If you want to work on yourself and your dreams, the Career and Calling retreat is for you.

Vicki Reyes

Career & Calling Retreater 2024
Enroll now

Frequently Asked Questions

When do the live calls happen?

The live calls are scheduled for Fridays at 12 – 2 pm EST starting on January 9 for 6 weeks.

If you ever miss a session, you’ll get the recording afterward and can engage in the WhatsApp group.

Will calls be recorded?

Yes, all calls will be recorded and published on our course platform, so it’s no problem if you miss a call!

What if I can't complete a project in 3 weeks?

The 3-week projects are designed to be achievable quick wins. If you need more time, you can continue working on it after the cohort ends — but the goal is to prove to yourself you CAN complete something. We’ll help you scope your project appropriately.

I've never designed my own curriculum before. Will this work for me?

Absolutely! That’s exactly who this is for. We’ll guide you through every step of the process. You don’t need prior experience — just willingness to reflect and take action.

What if I don't know what my "North Star" is yet?

That’s what Modules 1 and 2 are for! We’ll help you discover it through guided reflection, exercises, and community feedback.

What's the time commitment?

Expect 3-5 hours per week: 1-2 hours for the live session, 2-3 hours for your mission work. Some weeks may require more depending on your project.

Do I need to be in a specific timezone?

No! While sessions are live, they’re all recorded. Participants from around the world have joined our programs successfully.

What happens after the 6 weeks?

You’ll have your complete 12-month curriculum to execute throughout 2026. Support and VIP members also get quarterly check-in sessions to stay accountable all year.

If you have more questions, send an email to info@joclub.world, and our team will respond within 24 – 48 hours.

Enroll now

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